Owning an online casino: Is it a profitable choice for investors?

Is Owning an Online Casino Profitable?

Jenn Clarke
Jenn ClarkeJanuary 21, 2022
Is Owning an Online Casino Profitable
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As an investor, you will be wondering if owning an online casino can generate profits. Those who currently own any online gambling business have enjoyed great benefits and in 2021, profits soared as millions were forced to stay at home, causing them to turn to online casinos for their gambling needs and desires. With increased registrations at sites and new online casinos launching, the industry has grown substantially, making it a profitable option for those looking to invest.

In 2019 alone, the industry generated over $58 billion in revenue and that increased to $66 billion the following year. It is believed that these numbers will increase by 11% each year, offering an amazing investment opportunity. Not only will more players be looking for places to gamble, but new technology provides enhanced experiences that keep players returning to operating sites.

The Most Profitable Games

If you are looking to own a casino site, one thing that should be an area of concern is the offering of games and the software developers being used. Players have certain likes and dislikes when playing games online and they want a site that will provide them with the titles they love. An online casino will be profitable as long as it offers appealing games, attractive promotional deals, and a secure environment for real money players.

For casino sites that will be US-friendly, offering a huge assortment of slots will be essential. US players love to spin the reels for their chance to strike it rich. By using the best software developers to deliver a wide array of traditional and video slots, players will be attracted to a site, which can boost overall revenue. It is also important to include the classic table and card games that have long been favorites for US gamblers. These include variations of blackjack, roulette, and poker.

Initial Investment

Any profitable business will require a hefty initial investment, and this is something to consider when planning to own an online casino. As the industry continues to grow and generate revenue, more people will want to get in on the action and have ownership of operating sites. While the long-term returns will be beneficial and profitable, the start-up costs may be more than some can afford.

Opening an online casino will take time, patience, and money. A large budget will have to be in place that will cover essential costs, including:

  • Registration of the company
  • Licensing
  • Software purchases
  • Operating costs
  • Additional expenses
  • Taxes

To make sure that many players are drawn to a site, owners will want to make sure they use multiple software providers. This will increase the cost. Back in 2018, the lowest cost to use any online software started at $15,000. As you start to work with well-known companies like RTG and NetEnt, that cost will increase.

Tips to Boost Profits

With the steady growth of the gambling industry, online casinos could be a safe and profitable investment. It may take some time to get things up and running, but with new trends, new games, and more players, this industry has created a great opportunity for investors looking for a profitable business. Once a website has been established, there are some things owners can do to help boost those profits. These include:

  • Offer free cash to attract new members
  • Provide new games for free
  • Focus on content marketing
  • Make sure to include a mobile platform

While offering free cash and free games may seem counter-productive, these tools actually attract more players. When they start playing games for free, they will soon want to place bets to take advantage of payouts that can be earned. This will start to generate revenue for the casino as players deposit and wager. Thus plenty of newly launching sites are tempted to offer favored promotions such as no deposit bonuses to attract punters.

There are many marketing tools that can be used to increase traffic, attract more players, and retain loyal members. By having a solid marketing plan in place, you can generate some great profits from being an online casino owner and these profits are expected to increase in the next few years as the industry continues to surge.

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Author Jenn Clarke

Jenn began an exciting journey in the iGaming industry more than 10 years ago as a content writer for various online affiliate sites, among these CasinoVibez. With a growing passion for gaming and an interest in the legal lands... Read more about the author

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Last updated: January 25, 2022